AUG. 2, 2019 — The U.S. Census Bureau completed the release of its 2020 Census platform (tagline and logo) for 12 languages in addition to English. The “Shape your future. START HERE.” platform is incorporated across Census Bureau outreach and partnership awareness materials and will become more visible as the 2020 Census advertising campaign launches in January 2020. The creative platform will help guide outreach efforts planned by states, local communities and nonprofit organizations.
The new logos and taglines were developed in the following languages: Spanish, Simplified Chinese, Traditional Chinese, Vietnamese, Korean, Russian, Arabic, Tagalog, Polish, French, Haitian Creole, Portuguese and Japanese. These 12 languages match the non-English languages supported for the 2020 Census internet and phone response options. English and these 12 languages, cover over 99% of all households in the country. In addition, a new logo was released today to support outreach to the Native Hawaiian Pacific Islander population.
“We undertook an unprecedented amount of research to help us learn more about what potential barriers, attitudes and motivators different multicultural communities have about participating in the upcoming census,” said Census Bureau Director Dr. Steven Dillingham. “The ‘Shape your future. START HERE.’ platform arose from that research and is now being adapted to help us reach limited-English-speaking households about the importance of the 2020 Census. This is a critical component of our effort to achieve a complete and accurate count in every community across the country.”
As promotional and outreach activities ramp up across the nation ahead of the 2020 Census — from establishing state and local complete count committees, to diverse partners coming together to reduce the undercount of children and other historically hard-to-count populations — the Census Bureau is making this platform available to everyone, working to create messages that resonate with non-English-speaking audiences.
Go to Source